Working with event planner Holly Gray of @anthingbutgrayevents, we created a custom installation inside our Pop Up Studio that recreated the bedroom where Smosh first started filming. The set featured a sticker-covered desk, a wall of CDs and a collection of carefully sourced props inspired by the duo’s earliest videos. Our team studied the original Smosh content to hunt down objects and details that captured the chaotic, DIY spirit of those early internet days.

The result was nostalgic, playful, and instantly recognizable. Guests stepped into a piece of internet history while still enjoying the polished, studio-quality photography experience PhotoBohemia is known for. Even founders Ian Hecox and Anthony Padilla stopped by the set—and gave it their approval.

This project perfectly showcased the versatility of our Pop Up Studio, transforming a simple footprint into a fully immersive environment tailored to a client’s story and brand. The activation was a huge hit, quickly becoming one of the most talked-about moments of the night.